by Nexus IE | Growing your Business, Maufacturing, Product Development
Are you developing a new product? There are two types of people in the world. Those who have great ideas and those who have great ideas AND then tenacity to turn them into a reality. A commercial business! Which one are you? If you think you fall into the later...
by Nexus IE | Growing your Business
Given that the goal for most technologies and products is to get to market, considerations around how to best commercialise a product are surprisingly often neglected. Generally coming after the product development process, go-to-market strategy is often left with...
by Nexus IE | Growing your Business
Partnering or collaborating with other organisations is more prevalent in doing business today. What is driving this trend? What stops more companies using this as a strategy to grow more rapidly? What can help partnering to be more successful? Here are some reasons...
by Nexus IE | Growing your Business, Start-Ups
Growing your product business from SME requires a strategy that covers marketing, product development and positioning. Part of the overall strategy should definitely include attending and exhibiting at events including fairs, trade expos and conferences. Here is why…...
