So, you’ve developed your product, conducted your market research, and created a prototype. What’s your next step?
Launching your product can be a lot of work. We’ve previously written about how to get your product on the shelves and what to do after your product launch. This post will look at how to successfully launch your product.
Define Your Launch
The first step to launching your product is to define how you are going to do it and that depends on your market. This will help you set a budget, plan the launch and know how to go forward from there.
Will you rely solely on a press release? Call a press briefing? Or organise a social media campaign?
All of these methods are great to use together, but if money is tight, knowing every step will allow you to set a budget and a plan.
Final Test Run
Before you launch your product, it’s important to do a final test run on your product.
Your prototype may have been successful with your market research, but making sure it works exactly as it’s meant to will help prevent future issues.
Final test runs can allow for any last-minute changes that could improve sales. For example, Ojee Golf had orchestrated market research and found issues with their product. With Nexus’ help, they were able to overcome these issues and launch their product on time.
Training staff in preparation helps to make sure your business is ready to help consumers with issues or questions they may have when buying your product.
Excellent customer service from the beginning will make your business look good and attract more buyers.
You can keep this in-house or you can outsource it. Both have benefits, but outsourcing can help you find more time to grow your business. By outsourcing their after sales support to Nexus, Ojee Golf was able to launch their product sooner and free up time to focus on growing their business.
Sell Your Product
We said it in our previous post, but you don’t have to wait until your launch to sell your product.
Selling early to distributors can increase future sales from word-of-mouth as well as providing the opportunity for more exposure. Be open about timing and scope of the launch and offer incentives such as training programs or product guides.
Talk About It!
It’s launch time – share the press release, hold the press briefing and/or run your social media campaign.
The most important part of your product launch is talking about it!
You can’t get buyers or consumers if nobody knows your product exists.
Here at Nexus IE, we know how important each step of product development is, including the launch. If you’d like to know how we can help you, check out our services page or don’t be afraid to get in touch.